Explores the rationale for, and value of, using projective and enabling techniques in
qualitative market research and in particular their application to researching “sensitive” …

Barriers and facilitators to smoking cessation in pregnancy and following childbirth:
literature review and qualitative study Page 1 This is a repository copy of Barriers and …

This paper focuses on the marketing of alcohol to young people in the United Kingdom, but
the lessons that emerge have international significance. Alcohol is a global enterprise and …

Abstract The Theory of Planned Behaviour (TPB) has been widely applied to the explanation
of health and social behaviours. However, despite its potential to inform behaviour change …

Evidence suggests that place of residence may be associated with smoking independently
of individual poverty and socio-economic status. Qualitative research undertaken in …

Describes a study investigating the motivations of food retailers to engage in corporate
socially responsible (CSR) activities. Focusing on confectionery retailing and …

Strategic planning has gained wide acceptance in the American corporate community as a
powerful management tool. This chapter provides practical guidance in the application of …

Vibration and noise from wheel–rail corrugations reduce the life of vehicle and track
components and bring great discomfort to passengers and residents living in close proximity …

The effect of thin film friction modifier (FM) technology on the development of rolling contact
fatigue (RCF) and wear are evaluated on a full scale wheel–rail rig, and compared with …

Background Despite the clear policy intent to contain it, the marketing of formula milk
remains widespread, powerful and successful. This paper examines how it works. Methods …