Likeliness of incentive options to positively affect donation
| Incentive | % overall much/more likely | % overall makes no difference | % overall much/less likely |
|---|---|---|---|
| Cash payment of £20 to register | 18 | 68 | 11 |
| Cash payment of £2000 to donate kidney while alive | 24 | 51 | 21 |
| 10% reduction in life assurance premiums | 25 | 60 | 11 |
| Cash payment of £2000 for funeral or crematorium costs | 39 | 49 | 9 |
| Cash payment of £2000 to a favourite charity after death | 39 | 47 | 11 |
| Cash payment of £2000 per organ to family | 43 | 42 | 12 |