PT - JOURNAL ARTICLE AU - Susan Pennings AU - Xavier Symons TI - Persuasion, not coercion or incentivisation, is the best means of promoting COVID-19 vaccination AID - 10.1136/medethics-2020-107076 DP - 2021 Oct 01 TA - Journal of Medical Ethics PG - 709--711 VI - 47 IP - 10 4099 - http://jme.bmj.com/content/47/10/709.short 4100 - http://jme.bmj.com/content/47/10/709.full SO - J Med Ethics2021 Oct 01; 47 AB - Savulescu (forthcoming) argues that it may be ethically acceptable for governments to require citizens be vaccinated against COVID-19. He also recommends that governments consider providing monetary or in-kind incentives to citizens to increase vaccination rates. In this response, we argue against mandatory vaccination and vaccine incentivisation, and instead suggest that targeted public health messaging and a greater responsiveness to the concerns of vaccine-hesitant individuals would be the best strategy to address low vaccination rates.