RT Journal Article SR Electronic T1 Distress, disease, desire: perspectives on the medicalisation of premature ejaculation JF Journal of Medical Ethics JO J Med Ethics FD BMJ Publishing Group Ltd and Institute of Medical Ethics SP 865 OP 866 DO 10.1136/medethics-2015-103248 VO 43 IS 12 A1 Söderfeldt, Ylva A1 Droppe, Adam A1 Ohnhäuser, Tim YR 2017 UL http://jme.bmj.com/content/43/12/865.abstract AB The discovery that certain selective serotonin reuptake inhibitors delay ejaculation and the later development and approval of dapoxetine as an on-demand treatment option has led to a dramatic increase in medical interest in premature ejaculation. This paper analyses the diagnostic criteria and the discussion within the medical community about suitable treatments against the backdrop of theories of science, sex and gender. Our conclusion is that the diagnosis itself and the suggested treatments contribute to normative models of sexual conduct and therefore reinforce the norms that cause patients' distress over ejaculating ‘too soon’.