Article info
Student essay
Cancer Research UK’S obesity campaign in 2018 and 2019: effective health promotion or perpetuating the stigmatisation of obesity?
- Correspondence to Natasha Varshney, University of Liverpool, Liverpool L69 3BX, UK; hlnvarsh{at}liv.ac.uk
Citation
Cancer Research UK’S obesity campaign in 2018 and 2019: effective health promotion or perpetuating the stigmatisation of obesity?
Publication history
- Received March 10, 2020
- Revised October 17, 2020
- Accepted October 25, 2020
- First published November 25, 2020.
Online issue publication
January 10, 2022
Article Versions
- Previous version (9 January 2022).
- You are viewing the most recent version of this article.
Request permissions
If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.
Copyright information
© Author(s) (or their employer(s)) 2021. No commercial re-use. See rights and permissions. Published by BMJ.
Other content recommended for you
- Margaret McCartney: Cancer patients should not be shamed
- Industry must cut calories in savoury food products by 20%, says Public Health England
- Means, ends and the ethics of fear-based public health campaigns
- Area deprivation, screen time and consumption of food and drink high in fat salt and sugar (HFSS) in young people: results from a cross-sectional study in the UK
- How social marketing works in health care
- Seven days in medicine: 19-25 September 2018
- Why we should never do it: stigma as a behaviour change tool in global health
- Potential social marketing applications for knowledge translation in healthcare: a scoping review protocol
- Descriptive epidemiology of changes in weight and weight-related behaviours of Australian children aged 5 years: two population-based cross-sectional studies in 2010 and 2015
- The potential of shame as a message appeal in antismoking television advertisements