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- in vitro fertilisation and embryo transfer
The first regulation in Turkey regarding in vitro fertilisation (IVF) procedures was legislated in 1987, and these services have been offered for married couples since 1988.1 Over time, the increasing number of centres providing such services has fuelled competition, and these centres have started to use websites in order to promote their services to the public in a more effective way. However, it should be noted that IVF procedures may have social, economical and psychological implications. Therefore, website-based promotion and advertising containing incorrect or misleading information on IVF services can lead to harmful consequences.2–5 There are no …
Competing interests None to declare.
Provenance and peer review Not commissioned; not externally peer reviewed.