Taxonomy of influences
| Type of influence | Degree of control | Definition |
|---|---|---|
| Choice elimination | Fully controlling | A preemptively removes the possibility to φ from B's choice-set. |
| Compulsion | Fully controlling | A uses physical force to get B to φ. |
| Coercion | Fully controlling | A threatens to make B worse off if B refuses to φ. |
| Behavioural prod | Substantially controlling | A makes it more likely that B will φ, primarily by triggering B's shallow cognitive processes, while A's influence preserves B's choice-set but is substantially controlling. |
| Disincentive | Substantially controlling or substantially noncontrolling | A increases the probability of getting B not to φ, primarily by raising the monetary or nonmonetary cost of φing. |
| Incentive | Substantially controlling or substantially noncontrolling | A increases the probability of getting B to φ, primarily by providing B with some monetary or nonmonetary benefit. |
| Nudge | Substantially noncontrolling | A makes it more likely that B will φ, primarily by triggering B's shallow cognitive processes, while A's influence preserves B's choice-set and is substantially noncontrolling. |
| Rational persuasion | Fully noncontrolling | A induces B to believe willingly, or form the intention to, φ, primarily by presenting her reasons to φ. |